Customer Research

Beginning to Understand Your Customer

Navigate the intricate pathways of customer understanding with this course. Begin with an in-depth market analysis, delve into the treasure troves of secondary data, and pinpoint your true competitors early on. Progress to identifying your core target market and master the art of effective data collection. Equip yourself with strategies for crafting the ideal interview list, and hone your skills in conducting insightful interviews so that you get to understand the painpoints being experienced by the target customers you want to solve for. 

The culmination? Analyzing gathered data for prevailing trends and crafting a compelling problem statement to help initiate the process of developing customer centric solutions. By the end of this journey, you'll have a blueprint to deeply understand your customer base and anticipate market shifts. This is the only way you can be able to develop products or services/solutions which are not heavily influenced by your own biases but those that really customers are willing to pay for.
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3 hours





Who Is The Course For?

An online course is typically designed for individuals or professionals who want to develop a better understanding
of their target audience or customer base. It can be useful for various roles and industries.
Custer Centric Product/
Service Developer

An individual primed to craft and offer market-ready products and services, eager to ensure that their innovations hit the right target market’s pain points.
An Individual Looking to Minimize Their Own Biases from the Product Development Process

A visionary determined to harness real customer insights and empathetic understanding, dedicated to creating solutions that genuinely resonate and minimize their own individuals’ personal biases in the design of their products and services.
Building Products that Sell

For those attuned to the challenges potential customers face, this persona seeks to transform expressed pain points into tangible, impactful products or services, ensuring a solution-focused approach.

Learning Objectives: Gain the essential skills to understand your customers and unlock valuable insights for business success

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What you'll learn:
  • Master Market Analysis & Customer Insight Techniques: Dive deep into effective market analysis methodologies. By the end of the course, participants will be adept at identifying and understanding their target market, ensuring that products or services address genuine customer needs.

  • Harness Authentic Customer Feedback to Minimize Personal Bias: Acquire the skills to objectively gather, interpret, and apply customer insights. This will empower learners to design and offer solutions that truly resonate, sidestepping personal biases that might skew product development.

  • Transform Pain Points into Impactful Solutions: Equip yourself with the tools to recognize and understand potential customers' challenges. Harness this knowledge to create products or services that not only address these pain points but also offer compelling solutions that customers are eager to invest in.

Your Course Plan

Select Your Payment Plan

Select your plan and cancel anytime.


Access to 5 courses: The Growth Mindset, Building your Team, Ideation, Business Model Canvas, and Pitching Ideas and Business Concept
  • Identify and use your personal strength for your advantage
  • Work and collaboarete with us from an empowering member
  • Take your creative process to the next level
  • Bring your ideas to life
  • Develop powerful pitches and pitch your business like a pro


Access to 8 courses: The Growth Mindset, Building your Team, Ideation, Business Model Canvas, Pitching Ideas and Business Concept, Your Competition, Understanding Costs Financial Modeling, and Beginning to understand Your Customers
  • Identify and use your personal strength for your advantage
  • Take your creative process to the next level
  • Bring your ideas to life and understand your competitive landscape
  • Develop a robust startup capital plan and strategy
  • Develop powerful pitches and pitch your business like a pro


Access to all courses
  • Identify and use your personal strength for your advantage and collaborate like a pro
  • Take your creative process to the next level, as you bring your ideas to life through a competitive landscape
  • Develop a robust startup capital plan and strategy for finaning your venture
  • Learn how to build a consulting business for your expertise/passion
  • Develop powerful pitches and pitch your business like a pro

Your Lead Instructor

Norman Musengimana

Founding Director at BizSkills For Good Inc.

I have a unique background that has taken me from Rwanda to Kenya, to study in the United Kingdom and Canada. I pursued my passion for innovation and entrepreneurship, earning a Master’s degree in Leading Innovation and Change and a Master of Management in Innovation and Entrepreneurship. My love for helping others achieve their goals has driven me to volunteer and travel the world, visiting over 20 countries and working on social innovation and entrepreneurship projects.
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Frequently Asked Questions

What's Unique About This Course?

"Our course distinctively combines mastering market analysis, harnessing genuine customer feedback to minimize personal biases, and converting identified pain points into impactful solutions. This seamless integration of research, empathy, and practical application provides a unique and comprehensive learning experience."

Is This Course Suitable for Me?

"Absolutely! Whether you're a budding entrepreneur aiming to understand your market or an experienced business person looking to deepen customer connection, this course caters to all. Our content focuses on merging genuine customer insights with effective product development strategies, ensuring a tailored and enriching learning journey for every participant."

What's the Course Format?

"The course blends video lectures, interactive exercises, and supplementary readings for a comprehensive learning experience."

Are There Real-Life Applications?

"Absolutely! We emphasize practical strategies, peppered with real-world examples, ensuring you can readily apply your learnings."

How Long Will It Take to Complete?

"The course spans 4 hours, with a recommended commitment of as much time as you want everytime you have an opportunity to do it. It is self-paced."

Is There Post-Course Support or Community?

"Yes, we offer an active online forum where learners can share insights, ask questions, and network."

What Qualifications Does the Instructor Have?

"Our instructor is a seasoned entrepreneur with over 20 years in the field, coupled with an academic background in entrepreneurship and innovation. He is a seasoned social entrepreneur who has launched multiple ventures himself and worked in more than 20 teams, three different continents and in over 6 countries around the world."

Are There Assignments or Assessments?

"Yes, we provide end of course quizzes which are carefully integrated in the courses to enhance understanding and application."

Do I Get a Certificate Upon Completion?

"Certainly! Successful course completion earns you a certificate to showcase your expertise."

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